Tyra Banks is rapidly becoming Oprah Jr. with the steps that she is taking to distribute her brand through mass media. Like Oprah, Banks tries to attract her fans and reel in an audience by acting like a close girlfriend, according to a recent Entertainment Weekly article. With this approach, Banks has propelled her brand through many media outlets and has become a household name. Her popularity grew tremendously with her hit reality show America's Next Top Model and now with her daytime talk show Tyra.
Banks is said to appeal to a younger female audience than Oprah does. However, it seems like Bank's tactics to become a mogul may have a few roadblocks. Comedic shows that are founded on criticizing reality shows, like E's The Soup or VH1's Best Week Ever, often make Banks and her shows take the brunt of the criticism. Because of these comedic influences, I've personally noticed a distaste for Banks among my peers and I think that her overall persona could deteriorate because of her critics. She may not be able to make it to Oprah Jr. status quite yet but her brand will keep expanding with her newest TV and film production deal with Warner Brothers.
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