Newspaper, Radio, Television, Oprah.....

These days is seems that Oprah has become her OWN medium of mass communication. On January 15th, Oprah announced that she will now have her OWN television network, appropriately titled "OWN." OWN will take over the current Discovery Health Channel and will feature shows about topics similar to those in Oprah's O magazine, which include inspirational stories, health and beauty topics, with a focus on self-improvement. It is reported that Oprah's talk show and reruns of it will not be aired on the channel.

This network should help Oprah extend her brand, although it is nearly impossible to imagine even more Oprah. Her brand really is comparable to a medium just like newspaper, radio, and television. Oprah's influence in popular culture infiltrates all media outlets: radio, magazines, books, movies, the internet, network television, and now cable television. I can't imagine what is next in store for the Oprah brand. Are we all going to start receiving daily text messages from Oprah herself? It doesn't seem to absurd. She's conquering cable television and after that she's absolutely going to spread her brand to another medium and, eventually, conquer our society.

For more information on Oprah's OWN visit: http://www.oprah.com/about/events/about_events_announcement.jhtml